Paid ads and lead generation Ads that fill your diary.

Facebook and Instagram ads - plus Google and LinkedIn - that bring in local enquiries, with every lead followed up automatically within minutes.

£300 a month plus ad spend, from £15 a day

Book a free consultation See real results

Sound familiar?

Most small businesses that have tried ads run into the same few problems. Hover over one to see the fix.

  • Boosted posts get likes, not customers Proper lead campaigns built in Ads Manager, with an instant form people can fill in with a couple of taps.
  • Leads go cold before you can reply Every lead gets a text within minutes, then an email and reminders - all automatic, each with your booking link.
  • Your ads reach the wrong people Targeted at people in your area most likely to book, and refined as the results come in.
  • Every enquiry costs too much Several ads tested side by side, with the budget moved to the ones that work. One client averages £2.62 a lead.
  • You've no time to make the ads I write the copy, design the images and videos, and refresh them before people get tired of seeing them.
  • You can't tell what you're getting for your money A plain-English report each month: what you spent, how many leads it brought in and what each one cost.

Real results

Seven months of Meta lead ads for a beauty business in Brighton. Every figure is from Meta Ads Manager.

Brighton beauty business

Facebook and Instagram lead ads - March to October 2026

Before: word of mouth and social media, with more competitors opening nearby every year.

The current campaign is rated above average by Meta for both engagement and conversion rate.

  • 1,226leads in seven months
  • £2.62average cost per lead - the best campaign hit £1.86
  • 170+leads a month - around 5 or 6 a day
  • £15a day in ad spend, on average

Leads by campaign

  • 387Spring launch£1.86 a lead
  • 579Summer£3.16 a lead
  • 260Autumn (still live)£2.55 a lead

Every lead, followed up in minutes

Leads go straight into your CRM and the follow-up starts on its own. When someone replies, you chat to them from an app on your phone.

  1. 0 min

    Someone taps your ad and fills in the instant form

  2. Within 4 min

    A text goes out, with your booking link

  3. Minutes later

    An email follows, with the link again

  4. Over the week

    Three reminder texts for anyone who hasn't booked

  5. Any time

    You reply to them from the app, whenever suits you

What the monthly work covers

Mostly on Facebook and Instagram, with Google and LinkedIn where they suit your business better.

  • Campaign set-up

    Built in Ads Manager with the right objective, audience and budget for what you want from it.

  • Local targeting

    Aimed at people in your area most likely to book, refined as the results come in.

  • The offer

    Help shaping an introductory offer that gives people a clear reason to enquire.

  • Ad copy written

    Words that stop the scroll and say exactly what you do and who it's for.

  • Images and videos

    Designed for each placement, and refreshed before people get tired of seeing them.

  • Lead forms

    Instant forms people can fill in without leaving the app, or a landing page on your site.

  • Automatic follow-up

    Texts and emails sent from your CRM within minutes, each with your booking link.

  • Testing and tuning

    Several versions run side by side, with the budget moved to whatever is working best.

  • Monthly reports

    What you spent, how many leads it brought in and what each one cost - in plain English.

Ads prices

No set-up fee. My fee and your ad spend are kept separate, so you always see exactly what goes to Meta or Google.

See full pricing

Ads only

monthly £300

plus your ad spend

For a business with a website hosted elsewhere that wants a steady flow of enquiries.

  • Campaigns on Meta or Google
  • Copy, images and videos made for you
  • CRM and automatic lead follow-up
  • Testing, tuning and a monthly report
Book a free consultation

Leads plan

monthly £450

plus your ad spend

Everything working together: your website, local SEO and ads, with the follow-up set up for you.

  • Meta ads management
  • Automatic lead follow-up set up
  • Local SEO and Google Business Profile
  • Website hosting and care
Book a free consultation

Your ad spend

from £15 a day

on top of my fee

Around £450 a month. That's what it takes for a campaign to learn and settle.

  • At least £15 a day for the first 3 to 6 months
  • Can drop lower later, or pause in quiet spells
  • Kept separate from my fee
  • Every pound shown in your report
Questions about budget

Minimum term: 3 months. Ads need a few weeks to learn who responds, and three months gives a campaign a fair chance to show what it can do.

CRM included on both plans - the text and email follow-up, booking link and app to chat to your leads. Texts are paid from your own message balance, at cost.

Want to be found on Google too? Ads bring people in now; SEO keeps them coming without a cost per click.

How ads with me work

From the first chat to your first leads, with no mystery along the way.

  1. 1

    Get in touch

    I usually reply within a couple of hours, and always within one working day.

  2. 2

    Free consultation

    45 minutes on your business, your customers and what a good month of enquiries looks like.

  3. 3

    Offer and plan

    We agree the offer, the area and the budget, and I write and design the first ads.

  4. 4

    Launch

    Ads, lead forms and the automatic follow-up go live together, so no lead is missed.

  5. 5

    Test and report

    New versions tested, budget moved to what works, and a plain-English report each month.

Questions about ads

Straight answers to the things people ask most. Anything else, get in touch.

How much should I spend on ads?
At least £15 a day - around £450 a month - for the first 3 to 6 months. That gives the platform enough to learn who responds. Once a campaign has settled, we can go lower or pause it in quieter spells. One client spending around £15 a day averages over 170 leads a month.
What does it cost altogether?
My fee is £300 a month for Ads only, or £450 a month for the Leads plan, which adds your website hosting and local SEO. Both include the CRM and automatic lead follow-up; the texts it sends come from your own message balance, at cost. Your ad spend is on top of that, kept separate from my fee. There's no set-up fee. See full pricing.
Is there a minimum contract?
Three months. Ads take a few weeks to learn and settle, so three months is the shortest time that gives a campaign a fair test.
Which platforms do you use?
Mostly Meta - Facebook and Instagram - because that's where most local customers are and where lead forms work best. I also run Google Ads and LinkedIn campaigns where they suit the business better.
What happens to the leads?
They go straight into your CRM, which sends a text within minutes, then an email and three reminder texts over the following week, each with your booking link. You get an app to chat to leads when they reply, so nobody waits on you to get back to them.
Do I need a website to run ads?
Not to start. Meta's instant forms let people enquire without leaving the app. A good website with dedicated landing pages helps, though, because it lets us track the whole journey from ad to booking - that's what the website and Leads plan are for.
How soon will I see results?
Enquiries can start soon after a campaign goes live, but the first few weeks are a learning period while the platform works out who responds. The cost per lead usually improves as we test and refine, which is why I ask for three months.
Do you only work with Sussex businesses?
No. Ads, the CRM and the follow-up all run remotely, so I work with businesses across the UK. Campaigns are targeted at your own area, wherever that is, and we keep in touch by phone, video call and monthly reports.

Ready for more enquiries?

Book a free 45-minute consultation and we'll work out what a campaign could do for your business.

Book a free consultation